Vanilla

Oct 03, 2025

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Vanilla Appoints Larry Steinberg as Chief Technology Officer

We’re excited to announce that Larry Steinberg has joined Vanilla as our new Chief Technology Officer (CTO).

Larry brings decades of technology and business leadership experience, from founding and scaling startups to guiding global tech organizations through major transformation. His career reflects a consistent track record of building high-performing teams, modernizing technology platforms, and driving innovation to accelerate business growth.

A proven technology leader

Most recently, Larry served as CTO at Spring Health, where he led the company’s technology strategy and operations. Before that, he was CTO at Rent the Runway, playing a pivotal role in preparing the company for its IPO while modernizing its tech stack and strengthening security, compliance, and data integrity.

Earlier in his career, as CTO of Agilysys, Larry spearheaded a SaaS transformation that doubled recurring revenue. He also founded Engyro, an enterprise management startup later acquired by Microsoft, where he went on to hold senior leadership roles including acquisitions, due diligence, and product integration.

Larry’s hands-on leadership, deep engineering knowledge, and passion for AI make him uniquely suited to guide Vanilla through its next stage of growth.

Larry’s leadership at Vanilla

At Vanilla, Larry will oversee Engineering, Security, Product Strategy, and Product Experience & Design. 

“We’re thrilled to welcome Larry to the team. His track record of scaling technology organizations, leading transformative innovation, and his deep AI expertise is exactly what Vanilla needs as we continue to grow and evolve,” shared Gene Farrell, Vanilla CEO. “Larry’s experience and vision will be instrumental in delivering on our mission to redefine customer experience.”

Please join us in welcoming Larry to the Vanilla team!