Category: Uncategorized

Blog

Rachel Pettis

Feb 12, 2024

Vanilla’s new features for February – detailed projections, collaborative onboarding, charitable calculations

February is a short month, but that doesn’t mean we’re short on new features. The Vanilla team has been working hard and are excited to bring three high-impact new features in February: Enhanced Projections Collaborative Onboarding Auto-calculations for Charitable Gifts Let's dive in. Visualize the future value of an estate with the new Projections Wealth advisors play a crucial role in helping their clients understand the full picture of their wealth both today and in the future. Generalized financial planning tools are helpful for understanding how assets grow and fall over time. But they fall short when it comes to...

Blog

Simona Ondrejkova, CFP

Feb 06, 2024

The Impact of AI Tools on Financial Planning and Four Ways to Stay...

Artificial intelligence (AI) is revolutionizing the way business is done in many industries. With about 42% of large-scale organizations actively using AI tools in their business, the financial services industry is no exception.  Individual use of large learning models (LLMs) like ChatGPT and Bard has also grown exponentially, including AI-powered software and AI based financial advisors.  This begs a couple of very important questions. What does the rise of AI mean for the potential future of financial advisors, their clients, and individuals seeking out financial advice? And how can advisors leverage AI in their business to maintain a competitive edge,...

Blog

John Costello

Jan 18, 2024

Vanguard Introduces Enhanced Digital Estate Planning Tools to Investors Through Partnership with Vanilla

Vanguard is introducing new and enhanced intergenerational wealth and legacy planning capabilities through a partnership with Vanilla, an innovative provider of digital estate planning tools and solutions. The offer was successfully piloted to a small cohort of eligible advised clients in Vanguard Personal Advisor Wealth Management over the past year and will scale to provide ultra-high-net-worth Vanguard investors with a powerful visualized approach to help manage and achieve their current and future estate planning objectives.  Launched in 2015, the Personal Advisor suite of advice offers is Vanguard’s industry-leading hybrid advice service that combines a sophisticated online experience and underlying technology...

Blog

Vanilla

Jan 11, 2024

Vanilla Appoints Marc Dorfman as Chief Revenue Officer

Vanilla adds more than 20 years of experience in financial services and fintech to C-suite Vanilla, a leading provider of estate planning software, today announced the appointment of Marc Dorfman as Chief Revenue Officer. Marc brings extensive experience in sales and customer success to Vanilla, with over two decades of driving revenue growth and leading high-performing teams in the financial services and fintech industries.  Throughout his career Marc has excelled at forging strong client relationships and navigating complex sales cycles, working with the largest asset and wealth managers in the world. In addition to guiding their investment strategies, Marc has...

Blog

Simona Ondrejkova, CFP

Nov 06, 2023

7 Effective digital marketing strategies for financial advisors

Digital marketing offers advisors a great opportunity to expand your client base, increase your authority in the industry, and grow your business. Because digital marketing allows you to reach a wider audience of qualified prospects faster, it’s also more scalable than simply relying on in-person networking, cold calling, or other more traditional ways of acquiring financial advisor leads. Yet when it comes to online marketing, what works in other industries doesn’t necessarily always work for financial advisors. With a basic grasp of the following digital marketing strategies for wealth management, you’ll be able to connect with qualified prospects, increase awareness...

Blog

Daniel Brockley

Oct 24, 2023

Estate planning for digital assets: From social media and digital photos to crypto...

It used to be simple. Well, relatively simple. Physical possessions and properties were documented in trusts and wills, and when someone died, the executor would collect the keys and doll the possessions out. (Okay, I’m skipping probate and a few rather essential steps here, but you get the drift). What happens, though, when there is no physical possession – when there is no key? What happens when the assets in question are non-tangible? When they exist only in the digital world? Vanilla recently held a partner webinar with Kitces.com, where Jeff Levine outlined some key considerations that advisors and clients...

Blog

Daniel Brockley

Jul 20, 2023

True estate planning story: A new client facing death, without an estate plan

For Mariner Wealth Advisors paraplanner Gillian Cassidy and team, estate planning is always part of the conversation with a new client. In their onboarding process, the Mariner Wealth Advisors team inquires about existing estate plans and any life changes that may have happened since their estate documents were drawn up. They upload existing docs into Vanilla and walk through where it stands as well as potential opportunities to improve the strategy with the client.  So, when a new couple came to Gillian and team, they naturally asked about their current estate plan. What they found surprised and saddened them.  Gillian...

Blog

Daniel Brockley

Jul 13, 2023

How to avoid creating a trust fund monster: Building estates that empower (not...

We want the best for our kids–for them to be happy, healthy, and love one another. And after a lifetime of working hard and weathering the ups and downs of the market, it can be heartening to know that the toils of your labor might help set up your children for success along their own paths. But money often serves as a magnifying glass, enhancing opportunities when things go well or fraying family relationships when jealousy or greed creep in. And as you consider how to leave your estate to your children, you may have a nagging feeling you can’t...

Blog

Vanilla

May 03, 2023

Level setting: How to approach estate planning differently depending on estate size

  Many clients (and some financial advisors as well) tend to reduce estate planning to two simple categories: taxable estates and non-taxable estates. While it’s true that there are important differences in these asset levels, estate planning is not binary. It takes a nuanced approach, one that requires understanding a client’s situation and goals deeply.  However, even with the understanding that a good advisor will always tailor their approach to each individual client’s needs, it can be helpful to think of client needs according to a few different distinct buckets of asset classes – beyond just taxable and non-taxable. We’ve...

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