Gene Farrell, Vanilla’s chief executive, told Citywire that the mass affluent offering differentiates the estate planning tech company from its peers in the space and fills a need for small RIAs.
In a push to cater to a wider base of advisors, estate planning technology firm Vanilla revealed on Tuesday it is launching a subscription offering for boutique RIAs.
The plan, called Vanilla Starter, will be rolled out in October for a monthly price of $99 and is geared toward both solo practices and small RIAs. Built on Vanilla’s existing estate document software platform, Vanilla Starter will provide advisors with services such as document generation from various templates and analysis tools to identify potential planning opportunities from a given estate.
The subscription will also include plan-modeling calculators, access to Vanilla’s attorney network and marketing assistance tools. Vanilla has introduced a waitlist for firms to join onto prior to the full launch.
Read more: Vanilla moves downstream with boutique subscription offering
Alec Rich